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Tell Charmin: Nature's Calling, and She Wants Her Forests Back!


Most consumers don't know that the toilet paper they find on shelves is made in part from climate-critical forests like Canada's boreal forest.

Charmin, which is America's number one toilet paper brand, is fueling a tree-to-toilet pipeline which threatens our climate, Indigenous communities, and the iconic boreal caribou. Every minute, a small city block's worth of boreal forest is clearcut, in part to produce Charmin.

We should not have to cut down climate-critical forests to make throwaway toilet paper. We need to stop this tree-to-toilet pipeline and make Charmin planet-safe.

Illustration credit: Ben Wiseman for NRDC

Your message will be sent to: David S. Taylor, President and CEO of Procter & Gamble

Dear Mr. Taylor,

As a consumer concerned about our environment, I was upset to learn that Charmin toilet paper is still being sourced almost entirely from virgin forest fiber trees, many of them from Canada's boreal forest. It's appalling that no recycled material is used to make Charmin.

Not only does the Canadian boreal forest store vast amounts of carbon, it's also home to hundreds of Indigenous communities and to the iconic boreal caribou.

It's unconscionable that majestic, old-growth trees are being cut down to make a product that's used once, then flushed down the toilet.

Procter & Gamble has the power to change this destructive paradigm on a massive scale by committing to not fueling deforestation or intact forest degradation in its entire supply chain. P&G must involve Indigenous communities in sourcing decisions, act to protect caribou habitat, and take other important steps toward sustainability.

Please move quickly to ensure that your products don't come at the cost of this globally important ecosystem.

Thank you.

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