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Adidas is Turning Plastic Pollution From the Ocean Into Sneakers

Propeller
Feb 12th, 2018

Adidas is the latest corporate giant hopping on board the green train, they’ve committed to turning plastic pollution into high-performance athletic shoes. Through their partnership with Parley, a nonprofit that supports eco-innovation, research and development and education, the company with further their sustainability efforts.

The new, teal green UltraBoost is made from 100% plastic debris, with a look that evokes the feel of the sea. Each pair of shoes reuses about 11 plastic bottles, even the laces, and sock liner are made from recycled pollution.

Adidas’ lofty goal of creating 1 million pairs of the sneakers will be no small feat, in previous productions, the company has used recycled polyester and sustainable cotton, but with relatively small production runs.

Last year, Adidas debuted its first line of limited edition, eco-friendly performance products, that were best sellers at New York City's 5th Ave. location.

Additionally, the company switched from plastic to paper bags in its retail stores, eliminating 70 million plastic shopping bags that end up in the landfills. They’ve also made efforts to cut back on employee water usage.

For more, head over to Forbes.

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